From 1935 to 1940 crooning continued unabated and crooners became a dominant force on the musical scene. Bing Crosby was now a celebrated vocal star on radio, the silver screen and as a prolific recording artist. Rudy Vallee had become a major influence on radio and was discovering new talent as host of the of The Fleischmann's Yeast Hour. Promising crooners on the horizon included Bob Crosby, Buddy Clark, Perry Como and Eddy Howard. By the late thirties a new style of popular music called "swing" was becoming the rage, especially with dance bands. While band vocalists were influenced by the swing style, crooners mainly stuck to romantic ballads performed in the usual fashion-demonstrated by You Are Too Beautiful, and Easy To Love. However, I Wonder Who's Kissing Her Now by a young Perry Como is performed with a distinct swing influence.