"Lew Bedell's Doré label dabbled with black music recordings through its thirty year history, beginning in 1958 but the British beat invasion of 1964 propelled him to seek out soul acts so he didn't have to compete with the Limeys for plays on black radio stations at least. The Superbs were his main act and, despite only getting one hit from over twenty releases, he stuck with them - undoubtedly enjoying their unique mix of simple soul balladry. They produced offshoot groups in the shape of the Entertainers IV, Natural Resources and the Whispers, who would become a major chart act in the 70s. Group members Bobby Swayne, Kennard Gardner and Lawrence Lockard were happy to return to the label some years after their first efforts and they spoke highly of the eccentric but inspired Bedell.